E3 has fallen simply as Summer time Sport Fest has risen to take its place. However whereas it could appear to some that the latter killed the previous, Summer time Sport Fest creator and host Geoff Keighley stated that E3 fell by itself sword.
Keighley stated he “noticed the wheels falling off the wagon of E3”
Keighley spoke about this battle of the summer time reveals at size on the VGC Podcast. He was requested what he felt about being the “E3 killer,” however as a substitute of dancing on occasion’s grave, he stated it was extra of a self-inflicted wound.
“I feel E3 form of killed itself in a method,” stated Keighley. “I perceive why folks say [Summer Game Fest killed E3], however I feel if something, we created Summer time Sport Fest, and I constructed Summer time Sport Fest as a result of I noticed the wheels falling off the wagon of E3.”
Keighley famously pulled out of the 2020 present (which was stated to be filled with influencers and celebrities) earlier than it folded that yr as a result of he “didn’t really feel snug.” Through the podcast, he recalled going to E3 when he was 15 in 1995 and stated it was an ideal present that “outlined his summer time” yearly. Earlier than stating that its 2023 plans had been a bit bold and that the market would have determined if each reveals stayed, he reiterated that E3 had its personal points.
“It was so thrilling to me, and it was heartbreaking to see that begin to collapse,” he continued. “I feel that they had a relevancy downside, after which in addition they had a participation downside over the ultimate years.”
Keighley pushed again on the concept that his present accelerated E3’s dying, as some assumed that Summer time Sport Fest was one other outlet publishers may go to and that meant E3 would atrophy. He additionally stated that he simply didn’t see E3 and Summer time Sport Fest preventing for exclusives and known as out that this yr’s lineup didn’t change as soon as E3 formally folded.
“I get the sentiment round it,” stated Keighley. “It was unhappy to me that we needed to determine to go off and construct one thing new, however we did that every one in partnership with the publishers, and our record of companions for Summer time Sport Fest didn’t change in any respect with the cancelation of E3 this yr. Everybody we’ve been working with, we’ve been working with for months round Summer time Sport Fest. So there was a world the place Summer time Sport Fest and E3 would have coexisted, and we had talked rather a lot to [E3 organizer] ReedPop about that chance, as a result of they had been targeted far more on an enormous commerce occasion, and shopper occasion, and that’s not what we had been doing with Summer time Sport Fest.”
Along with the livestream on June 8 at midday PT, Summer time Sport Fest can also be holding Play Days for the press, one thing that’s personal and rather a lot smaller than what E3 was aiming to do. He additionally known as out how costly it was for some publishers to go to E3, one thing that’s not as a lot of an issue for Summer time Sport Fest.