Final night time Philips revealed Evnia to the world, its official line of gaming displays and equipment. The 2 phrases I heard so much from Philips final night time on the reveal occasion had been ‘class’ and ‘freshness.’ And spending a while with the gear, I can see that Philips is relying on a few necessary details. PC avid gamers are getting older, are making more cash, and like nice-looking issues of their residing rooms and workplaces.
We had an opportunity to speak with the product supervisor of gaming displays at Phillips, Cesar Acosta, to clarify the design philosophy behind the Evnia product designs, particularly the gaming displays and the acutely aware effort to step away from what he known as the “typical hardcore gamer aesthetic”.
TPV owns Philips and in addition owns AOC, one of many largest gaming monitor manufacturers on the earth. So, after all, you surprise if having a number of gaming {hardware} manufacturers beneath one umbrella hurts or helps the trigger. Cesar mentioned, “AOC is among the prime three manufacturers within the European market, they usually cowl the whole lot. From completely different sizes and budgets, they’ve the whole lot. They’re for the hardcore avid gamers.” The place Philips noticed a possibility, in keeping with Cesar, needed to do with information they gathered throughout the previous few years relating to a shifting demographic of some avid gamers.
Cesar instructed PC Gamer, “the client has modified; they’ve matured a bit, have a pleasant revenue, perhaps of their 30s, and need a good monitor that is not so aggressive.” He continued by saying, “they need a monitor that feeds his surroundings that matches their type; they aren’t children anymore.”
In accordance with the info, avid gamers on the older finish of the spectrum are shying away from the designs we’re used to seeing: onerous edges, blacks, reds, big logos, and an excessive amount of RGB. They nonetheless need the efficiency, although. These two issues are too usually mutually unique in the case of the very best PC gaming peripherals. Cesar defined, “It isn’t that these avid gamers need one thing plain, however one thing fashionable and tidy they will nonetheless work and play on and be aggressive.”
“The shopper has modified; they’ve matured a bit, have a pleasant revenue, perhaps of their 30s, and need a good monitor that is not so aggressive.”
This helps clarify why, Philips went for a softer, cleaner look. As a substitute of RGB strips, the displays have a collection of RGB cubes within the again, whereas the headsets and keyboards adorn a single RGB strip down the middle. All the things is in an virtually eggshell white, giving the whole lot a extra premium vibe to it. Somebody on the occasion joked and mentioned all of the merchandise seem like one thing Apple would make in the event that they received into gaming {hardware}.
Cesar acknowledges that they don’t seem to be the primary gaming {hardware} firm to introduce the concept of a complete gaming ecosystem. So we requested why avid gamers ought to contemplate selecting Evnia towards different well-established manufacturers like Razer or HyperX? Cesar’s reply leaned in the direction of one thing I did not anticipate. Software program.
“Our product software program (Philips Precision Heart) is non-intrusive and straightforward to make use of. It sync’s with all of your [Evnia] gaming {hardware} gear with not more than a single click on to set your settings and Ambiglow RGB, particularly on the displays.” With out naming names, Cesar acknowledges a number of the worst experiences of putting in new peripherals from rivals are coping with obnoxious administration software program that you just consistently need to battle.
Talking of RGB, since it’s Philips, we requested concerning the probability of incorporating the lighting on its Evnia line to work with its good residence lighting software program, Philips Hue. His reply was “not for now,” however he did point out that seeking to mix their gaming ecosystem with its good residence ecosystem they’re for the longer term. I joked that it might be kinda cool to simply stroll right into a room and have your workplace lights and gaming gear all mild up in sync prefer it had been the intro to a wrestling match.
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Philips says they’re all in with the Evnia model.”If we launch a gaming model, we go full velocity,” he added.”
The Evnia displays are anticipated to launch in December, with the 34M2C8600 hitting the cabinets with the 42M2N8900, 34M2C8600, and 27M2C5500W displays scheduled to drop mid-January of subsequent yr.
