Pocket Gamer Helsinki 2023 is nearly upon us.
Set within the picturesque and thriving metropolis of Helsinki, Finland – the non secular dwelling of cell video games – our convention is attracting an all-star solid of audio system, panelists and attendees, all set to study what’s scorching, uncover the most recent tech and strategies and interact in two days of networking alternatives all by way of September 12 and 13. Clear your calendars – that’s simply two weeks away!
Community with top-notch business consultants and thought leaders, and acquire useful insights into the quickly evolving gaming panorama. Pitch your recreation to our consultants and meet the professionals that may take your online business to the following degree. Immerse your self in over 200 speaker periods, participating talks, panel discussions, and unparalleled networking alternatives. And keep forward of the curve with the most recent tendencies and join with potential companions and buyers within the video games business!
Discover out extra concerning the occasion and get your tickets right here.
One such professional making an look at PGC Helsinki shall be Barcelona-based Smadex’s COO, Júlia Planas who oversees the worldwide groups that optimise person acquisition and full funnel programmatic campaigns. With eight years of expertise at Smadex, Planas is heading to Helsinki to share her information.
Pocketgamer.biz: Inform us extra about what you will be presenting at PCG Helsinki this 12 months.
Júlia Planas: I will be talking about which channels can work for gaming UA in a post-IDFA world. With user-level concentrating on virtually out of the image in iOS and lots of challenges coming forward with SKAN 4.0, it is important to know how UA can leverage contextual concentrating on, which channels are one of the best for this, and which instruments now we have to measure our channels’ efficiency.
Should you might give different cell recreation firms one piece of recommendation, what would it not be?
Begin testing SKAdNetwork attribution at the moment! That is very painful for gaming UA managers, as SKAN dramatically reduces the perception they’ve at the moment with MMP knowledge. However those that do not deny the menace that probabilistic attribution going away poses and begin testing now, whereas we nonetheless have each MMP indicators and SKAN indicators accessible, will have the ability to begin forward when the time comes. Get knowledgeable, discover a companion you belief and begin testing.
The place are the following large alternatives for the cell video games market?
Positively tapping into CTV as a efficiency channel. It could actually present a trackable full-funnel technique, you’ll be able to leverage cell UA learnings in it, and it provides you incremental development. I discover this SO large. I am very excited to see a rising variety of gaming entrepreneurs check CTV this 12 months.
What do you get pleasure from most about working within the cell video games market?
The truth that every little thing adjustments, and it does it quick. There are continually new challenges firms must adapt to, so I study one thing every single day, and I by no means get bored. This isn’t for everybody, however I adore it.
What was your first ever cell phone?
Unsurprisingly, a Nokia 3310! Like many, Snake was the primary cell recreation I performed.
What subjects do you need to hear extra about at business occasions?
Synergies between UA and Advert Monetization. It is often two worlds which might be separated from one another, however they each will help enhance the efficiency of the sport. I might be all in favour of listening to about profitable examples of this within the business.
Discover out extra about PGCC Helsinki
Take a look at the occasion’s web site right here to get your tickets and discover out what’s on, what’s the place, the place to remain and every little thing it’s essential to know.
See you on the present!
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