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Exceeded forecast and KPIs by 130% by main built-in launch of Overwatch 2 sport, which resulted in #1 trending on Twitter, YouTube, TikTok, Twitch, and Google Search, and drove over 50 million lively customers and $225 million in income. Offered launch plans to 17,000 workers.
Grew advertising company partnerships by 250%, onboarded and partnered with 5 businesses to carry inventive imaginative and prescient to life, leading to a Silver Clio award.
Accelerated social and digital advertising development, together with launching a brand new TikTok channel that generated 13.6 billion impressions and elevated optimistic sentiment, followers, and income.
Elevated unaided model consciousness from 0.1-12 p.c amongst audience of Gen Z.
Constructed and grew the staff by 750 p.c, serving to to restructure and enhance effectivity and alignment.
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